British Broadcasting Corporation (BBC)

The British Broadcasting Corporation (BBC) is the adult males largest macrocosm service broadcaster that was founded in 1992 with the aim of educating, entertaining and enriching the public with information conveyed through broadcasted programs. The expansion and success of BBC can be attributed to the business-level st straddlegies that the tum implements from the beat the company was established to present. BBC was able to check strategies into its organizational culture which ensured it gained competitive advantage.The deal gave its organization a unique realization mark that was appealing to customers when it opened root alone stores that were highly visible, provided ample place space and located the stores in urban argonas which contain large numbers of authority customers (Hill & Gareth, 2004). Moreover, the corporation identified its customers, their needs and therefrom enforced strategies that were geared towards satisfying their demands. For caseful the corp oration offered a wide course of tapes a fact that ensured BBC met the desires of its customers.The corporation was similarly able to manage a foresightful lasting relationship with its customers by formulate a strategy that on the wholeowed customers to stay lifelong with the rented characterisations a mechanism that helped the corporation to gain ground fulfill the needs of its customers (Hill & Gareth, 2004). Furthermore, BBC offered and enhanced favorable position value to its organizational culture and genius by employing efficient strategies which allowed customers to access the tapes good and at a faster rate by arranging them alphabetically and separating sensitive movie releases from the older ones.The corporation as well incorporated advanced applied science into its trading operations which allowed customers to have a comfortable and user-friendly prison term while at the store, for pillow slip the use of the laser bar-code scanner technology to access r equired information from the movie cassettes and customers ID tags thereby consuming little time of customers (Hill & Gareth, 2004).Although the corporation has managed to open and successfull precede BBC branches globally it was also faced with challenges that force it to closing curtain overpower some of its stores this is because of the wrong commercialise research strategies the corporation implemented to learn and get acquitted with the market environment, the likes and dislikes of prospective customers. For instance BBC was forced to close down the stores it had opened up in Hong Kong and China because the profitability of the corporation was challenged by piracy which is highly ranked in China because of poor implementation of plain policies and regulations.BBC was also forced to close down the stores it had opened in Germany because the corporation was futile to fulfill the desires of the consumers that demanded provision of movies and programs which contained violenc e and switch on rated captions in their themes, demands that were against the principles and policies of the corporation (Hill & Gareth, 2004). In 1927 the British Monarchy granted the Corporation a princely Charter protecting its freedom from the manipulation and influences of private and governmental sectors a fact that enables the organization to cater fully to the needs of its customers.The products and services provided by BBC are original because of the opportunity that the charter prevails of allowing the corporation to be innovative thus providing products that are of high quality. BBC is also able to soft penetrate into the global market where it widens its ambit of customers and utilizes the resources prevailed to maximize its operations, performance and profitability.However, BBC must consecrate public value in all its operations and has no control of members found to run the corporation because the appointments are through by the Queen under the advice of ministers . Since it is a state corporation, BBC can not bring on decisions that are geared towards benefiting the organization without considering the public assistance of the society like private sectors do (Hill & Gareth, 2004). Word Count 632 Reference sway Hill, W. C. & Gareth, R. J. (2004). Strategic Management Theory An interconnected Approach, Annual Update. 6th Ed. Boston, Massachusetts Houghton Mifflin.